61
storage cabinet on wheels
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great54%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great38%top-5 click share — an open shelf
Review moat
Good846.57avg incumbent reviews — the moat a new listing must climb
Avg price
Good$156.73avg listing price — sweet spot $15–$100
Market size
Good$342K$342K/yr · 299K searches
Growth
Good+25.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Price range
Bad$85.30–$319.70cheapest to priciest tracked listing — scored on the share inside $15–$100