48
stitch balloons
Skip itSoft demand (-13.5% this quarter) — this niche doesn't clear our bar today.
Review moat
Great466.95avg incumbent reviews — the moat a new listing must climb
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good64%top-5 brand share — brands hold most of the demand
Avg price
Good$12.78avg listing price — sweet spot $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Price range
Okay$6.76–$21.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$208K$208K/yr · 557K searches
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-13.5%90-day search growth — must beat 0% to launch