60
sticker display
Worth a lookShows a sweet-spot price point ($21.99 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$21.99avg listing price — sweet spot $15–$100
Review moat
Great253.49avg incumbent reviews — the moat a new listing must climb
Brand share
Great51%top-5 brand share — no brand owns this niche
Price range
Great$7.81–$61.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great40%top-5 click share — an open shelf
Returns
Good2.1%return rate — above 5% kills the launch gate
Market size
Okay$215K$215K/yr · 352K searches
Growth
Okay+12.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale