50
starburst balloon
Worth a lookShows a fragmented shelf (top 5 take 42% of clicks), but prices mostly outside the sweet spot ($5.91–$14.79) keeps it on the watch list.
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good644.78avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+48.0%90-day search growth — must beat 0% to launch
Brand share
Good71%top-5 brand share — brands hold most of the demand
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Returns
Okay3.7%return rate — above 5% kills the launch gate
Avg price
Bad$8.58avg listing price — sweet spot $15–$100
Market size
Bad$60K$60K/yr · 151K searches
Price range
Bad$5.91–$14.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand