56
star cutouts
Worth a lookShows no brand lock-in (top 5 brands take 46% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great46%top-5 brand share — no brand owns this niche
Review moat
Great234.5avg incumbent reviews — the moat a new listing must climb
Competition
Great30%top-5 click share — an open shelf
Growth
Good+57.8%90-day search growth — must beat 0% to launch
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Returns
Good2.4%return rate — above 5% kills the launch gate
Avg price
Okay$9.16avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$4.92–$16.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$39K$39K/yr · 73K searches