47
standing steamer
Skip itHigh returns (6.4%) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$114.34avg listing price — sweet spot $15–$100
Market size
Good$491K$491K/yr · 149K searches
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,450.31avg incumbent reviews — the moat a new listing must climb
Growth
Okay+18.2%90-day search growth — must beat 0% to launch
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Price range
Bad$37.39–$310.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad6.4%return rate — above 5% kills the launch gate