34
standing mirror full length with lights
Skip itPrices mostly outside the sweet spot ($20.83–$1126.84) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Good550.7avg incumbent reviews — the moat a new listing must climb
Avg price
Good$131.03avg listing price — sweet spot $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Market size
Bad$64K$64K/yr · 43K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Price range
Bad$20.83–$1126.84cheapest to priciest tracked listing — scored on the share inside $15–$100