46
standing desk frame
Skip itPrices mostly outside the sweet spot ($65.39–$413.49) — this niche doesn't clear our bar today.
Market size
Great$932K$932K/yr · 598K searches
Returns
Great2.0%return rate — above 5% kills the launch gate
Review moat
Good617.64avg incumbent reviews — the moat a new listing must climb
Avg price
Good$149.85avg listing price — sweet spot $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Okay+9.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Price range
Bad$65.39–$413.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price