49
standing desk drawer
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Competition
Great24%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Great491.5avg incumbent reviews — the moat a new listing must climb
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Avg price
Okay$209.59avg listing price — sweet spot $15–$100
Growth
Okay+6.5%90-day search growth — must beat 0% to launch
Market size
Bad$75K$75K/yr · 85K searches
Price range
Bad$13.33–$530.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Signals High Price