45
standing cross
Skip itSoft demand (-33.7% this quarter) — this niche doesn't clear our bar today.
Brand share
Great47%top-5 brand share — no brand owns this niche
Review moat
Great306.43avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.40avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Price range
Great$6.28–$42.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$36K$36K/yr · 169K searches
Growth
Bad-33.7%90-day search growth — must beat 0% to launch