45
stainless steel soap bar
Skip itPrices mostly outside the sweet spot ($4.71–$14.48) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Brand share
Good66%top-5 brand share — brands hold most of the demand
Review moat
Good1,329.21avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.41avg listing price — sweet spot $15–$100
Growth
Bad-9.7%90-day search growth — must beat 0% to launch
Market size
Bad$68K$68K/yr · 122K searches
Price range
Bad$4.71–$14.48cheapest to priciest tracked listing — scored on the share inside $15–$100