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st patricks day decorations
Worth a lookShows no brand lock-in (top 5 brands take 24% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible24%top-5 brand share — no brand owns this niche
Competition
Incredible18%top-5 click share — an open shelf
Market size
Great$1.5M$1.5M/yr · 4.4M searches
Review moat
Good692.9avg incumbent reviews — the moat a new listing must climb
Price range
Good$2.79–$43.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Avg price
Okay$10.91avg listing price — sweet spot $15–$100
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-98.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand