64
squeegee
Launch itA $8.7M/yr market growing +8.1% this quarter with returns at 1.5% — clears our launch bar.
Market size
Incredible$8.7M$8.7M/yr · 6.4M searches
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 6% kills the launch gate
Brand share
Good64%top-5 brand share — brands hold most of the demand
Avg price
Good$13.31avg listing price — sweet spot $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Price range
Good$6.40–$24.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+8.1%90-day search growth — must beat 0% to launch
Review moat
Bad13,186.81avg incumbent reviews — the moat a new listing must climb