64
squeegee
Launch itA $9.0M/yr market growing +2.7% this quarter with returns at 1.3% — clears our launch bar.
Market size
Incredible$9.0M$9.0M/yr · 6.4M searches
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.76avg listing price — sweet spot $15–$100
Price range
Good$6.38–$24.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+2.7%90-day search growth — must beat 0% to launch
Review moat
Bad13,206.6avg incumbent reviews — the moat a new listing must climb