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Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Market size 31Growth 52Conversion 23Competition 25Returns 45Price range 95Avg price 95Brand share 11Review moat 70Quality gap 58

Avg price

Incredible$37.73

avg listing price — sweet spot $15–$100

Price range

Incredible$17.50–$43.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good698.53

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Good+23.9%

90-day search growth — must beat 0% to launch

Returns

Okay3.4%

return rate — above 5% kills the launch gate

Market size

Okay$144K

$144K/yr · 205K searches

Competition

Bad70%

top-5 click share — a locked-up shelf

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Brand share

Bad96%

top-5 brand share — brand-locked demand

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