40
spring pillow covers 18x18
Skip itSoft demand (-64.9% this quarter) — this niche doesn't clear our bar today.
Competition
Great29%top-5 click share — an open shelf
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good916.27avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.04avg listing price — sweet spot $15–$100
Price range
Good$5.65–$24.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.5%return rate — above 5% kills the launch gate
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$58K$58K/yr · 206K searches
Growth
Bad-64.9%90-day search growth — must beat 0% to launch