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spring garland
Worth a lookShows no brand lock-in (top 5 brands take 25% of clicks), but soft demand (-55.6% this quarter) keeps it on the watch list.
Brand share
Incredible25%top-5 brand share — no brand owns this niche
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Great$19.50avg listing price — sweet spot $15–$100
Price range
Great$5.91–$47.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,001.2avg incumbent reviews — the moat a new listing must climb
Market size
Good$494K$494K/yr · 1.2M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Returns
Bad7.3%return rate — above 5% kills the launch gate
Growth
Bad-55.6%90-day search growth — must beat 0% to launch