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Skip itSoft demand (-90.4% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible26%top-5 brand share — no brand owns this niche
Review moat
Incredible60.73avg incumbent reviews — the moat a new listing must climb
Competition
Great24%top-5 click share — an open shelf
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Returns
Okay4.6%return rate — above 5% kills the launch gate
Avg price
Okay$9.28avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$52K$52K/yr · 75K searches
Price range
Bad$4.83–$15.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-90.4%90-day search growth — must beat 0% to launch