39
spill stopper
Skip itA small market ($12K/yr) — this niche doesn't clear our bar today.
Returns
Good2.3%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$13.12avg listing price — sweet spot $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Okay1,838.33avg incumbent reviews — the moat a new listing must climb
Price range
Okay$4.83–$22.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Okay+0.4%90-day search growth — must beat 0% to launch
Market size
Bad$12K$12K/yr · 29K searches
Signals Low Review Barrier