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space plates
Worth a lookShows no brand lock-in (top 5 brands take 31% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Review moat
Great252.48avg incumbent reviews — the moat a new listing must climb
Competition
Great31%top-5 click share — an open shelf
Avg price
Great$16.36avg listing price — sweet spot $15–$100
Price range
Good$3.72–$38.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Returns
Good2.4%return rate — above 5% kills the launch gate
Growth
Okay+8.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$50K$50K/yr · 51K searches