51
soy sauce dish
Worth a lookShows no brand lock-in (top 5 brands take 47% of clicks), but strong incumbent ratings (4.7★) keeps it on the watch list.
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good$6.77–$29.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$440K$440K/yr · 1.0M searches
Avg price
Good$12.86avg listing price — sweet spot $15–$100
Review moat
Good1,373.19avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.6%return rate — above 5% kills the launch gate
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-6.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality