43
softest blanket in the world
Skip itA deep review moat (51,436 avg reviews) — this niche doesn't clear our bar today.
Avg price
Great$20.66avg listing price — sweet spot $15–$100
Price range
Great$5.77–$56.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Market size
Good$412K$412K/yr · 1.0M searches
Returns
Good2.8%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-10.8%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Review moat
Bad51,435.93avg incumbent reviews — the moat a new listing must climb