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sofa buddy

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A small market ($7K/yr) — this niche doesn't clear our bar today.

Market size 2Growth 48Conversion 15Competition 60Returns 45Price range 95Avg price 95Brand share 68Review moat 77Quality gap 43

Avg price

Incredible$29.68

avg listing price — sweet spot $15–$100

Price range

Incredible$16.82–$58.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great459.53

avg incumbent reviews — the moat a new listing must climb

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+18.3%

90-day search growth — must beat 0% to launch

Returns

Okay3.4%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad$7K

$7K/yr · 21K searches

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