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soda can lids
Launch itA $1.2M/yr market growing +26.2% this quarter with returns at 0.8% — clears our launch bar.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Great$1.2M$1.2M/yr · 1.7M searches
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Growth
Good+26.2%90-day search growth — must beat 0% to launch
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.85avg listing price — sweet spot $15–$100
Review moat
Okay3,836.11avg incumbent reviews — the moat a new listing must climb
Price range
Bad$3.99–$16.44cheapest to priciest tracked listing — scored on the share inside $15–$100