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soap labels
Skip itPrices mostly outside the sweet spot ($3.68–$11.84) — this niche doesn't clear our bar today.
Review moat
Great255.98avg incumbent reviews — the moat a new listing must climb
Competition
Great30%top-5 click share — an open shelf
Brand share
Good68%top-5 brand share — brands hold most of the demand
Returns
Good2.7%return rate — above 5% kills the launch gate
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-2.8%90-day search growth — must beat 0% to launch
Avg price
Bad$7.67avg listing price — sweet spot $15–$100
Market size
Bad$35K$35K/yr · 143K searches
Price range
Bad$3.68–$11.84cheapest to priciest tracked listing — scored on the share inside $15–$100