50
soap holder for shower wall
Worth a lookShows a fragmented shelf (top 5 take 40% of clicks), but a deep review moat (5,382 avg reviews) keeps it on the watch list.
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Brand share
Good61%top-5 brand share — brands hold most of the demand
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Returns
Good2.5%return rate — above 5% kills the launch gate
Market size
Okay$205K$205K/yr · 325K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.39avg listing price — sweet spot $15–$100
Price range
Okay$4.87–$19.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+0.8%90-day search growth — must beat 0% to launch
Review moat
Bad5,382.23avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand