33
snowflake balloons
Skip itSoft demand (-59.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Great178.59avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.06avg listing price — sweet spot $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Returns
Okay5.0%return rate — above 5% kills the launch gate
Market size
Bad$74K$74K/yr · 147K searches
Price range
Bad$5.80–$15.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-59.3%90-day search growth — must beat 0% to launch
Signals Low Review Barrier