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55

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Worth a look

Shows a sweet-spot price point ($52.16 avg), but a small market ($95K/yr) keeps it on the watch list.

Market size 24Growth 25Conversion 74Competition 56Returns 83Price range 49Avg price 92Brand share 59Review moat 75Quality gap 70

Avg price

Great$52.16

avg listing price — sweet spot $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Review moat

Good506.63

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$15.88–$189.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-0.9%

90-day search growth — must beat 0% to launch

Market size

Bad$95K

$95K/yr · 26K searches

Search terms