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smudge bowl
Worth a lookShows no brand lock-in (top 5 brands take 48% of clicks), but a small market ($48K/yr) keeps it on the watch list.
Brand share
Great48%top-5 brand share — no brand owns this niche
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Avg price
Good$13.90avg listing price — sweet spot $15–$100
Price range
Good$6.37–$27.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,657.15avg incumbent reviews — the moat a new listing must climb
Growth
Okay+9.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$48K$48K/yr · 98K searches
Signals No Dominant Brand