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smart table
Skip itSoft demand (-50.8% this quarter) — this niche doesn't clear our bar today.
Brand share
Great55%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good559.45avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Returns
Good2.6%return rate — above 5% kills the launch gate
Avg price
Okay$210.41avg listing price — sweet spot $15–$100
Market size
Bad$80K$80K/yr · 135K searches
Price range
Bad$19.49–$1000.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-50.8%90-day search growth — must beat 0% to launch