40
smart mirror
Skip itPrices mostly outside the sweet spot ($7.15–$1181.03) — this niche doesn't clear our bar today.
Market size
Great$1.3M$1.3M/yr · 451K searches
Returns
Good2.6%return rate — above 5% kills the launch gate
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Okay1,985.31avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$235.73avg listing price — sweet spot $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-3.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Price range
Bad$7.15–$1181.03cheapest to priciest tracked listing — scored on the share inside $15–$100