45
smart coffee table
Skip itPricing outside the sweet spot ($566.65 avg) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible31.65avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Okay$200K$200K/yr · 392K searches
Growth
Okay+11.3%90-day search growth — must beat 0% to launch
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Avg price
Bad$566.65avg listing price — sweet spot $15–$100
Price range
Bad$120.32–$1239.25cheapest to priciest tracked listing — scored on the share inside $15–$100