48
small wreaths
Skip itSoft demand (-24.1% this quarter) — this niche doesn't clear our bar today.
Competition
Great33%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great$16.16avg listing price — sweet spot $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Price range
Good$6.91–$33.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,060.89avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Returns
Bad5.6%return rate — above 5% kills the launch gate
Market size
Bad$81K$81K/yr · 231K searches
Growth
Bad-24.1%90-day search growth — must beat 0% to launch
Signals High Returns