46
small weighted blanket
Skip itSoft demand (-11.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$28.87avg listing price — sweet spot $15–$100
Price range
Incredible$17.26–$77.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Market size
Okay$201K$201K/yr · 306K searches
Returns
Okay3.9%return rate — above 5% kills the launch gate
Review moat
Okay2,753.5avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-11.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand