42
small pinecones
Skip itA small market ($39K/yr) — this niche doesn't clear our bar today.
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Review moat
Good519.81avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$8.10–$32.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.07avg listing price — sweet spot $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Returns
Bad5.0%return rate — above 5% kills the launch gate
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-11.8%90-day search growth — must beat 0% to launch
Market size
Bad$39K$39K/yr · 32K searches
Signals High Returns