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47

small mason jars with lids 2 oz

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A small market ($73K/yr) — this niche doesn't clear our bar today.

Market size 18Growth 21Conversion 47Competition 63Returns 60Price range 85Avg price 88Brand share 71Review moat 61Quality gap 23

Avg price

Great$20.38

avg listing price — sweet spot $15–$100

Price range

Great$8.70–$57.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,066.69

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.6%

return rate — above 5% kills the launch gate

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-8.4%

90-day search growth — must beat 0% to launch

Market size

Bad$73K

$73K/yr · 95K searches

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