54
small mason jar
Worth a lookShows a sweet-spot price point ($19.08 avg), but strong incumbent ratings (4.7★) keeps it on the watch list.
Avg price
Great$19.08avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Price range
Good$8.70–$30.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Growth
Okay+18.3%90-day search growth — must beat 0% to launch
Market size
Okay$231K$231K/yr · 241K searches
Review moat
Okay2,727.55avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality