48
small glass bottles
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Brand share
Good63%top-5 brand share — brands hold most of the demand
Returns
Good2.2%return rate — above 5% kills the launch gate
Avg price
Good$14.37avg listing price — sweet spot $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.84–$35.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,879.69avg incumbent reviews — the moat a new listing must climb
Market size
Okay$173K$173K/yr · 369K searches
Growth
Bad-1.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality