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small farmhouse table
Worth a lookShows a fragmented shelf (top 5 take 19% of clicks), but weak search conversion (0.5%) keeps it on the watch list.
Competition
Incredible19%top-5 click share — an open shelf
Brand share
Great40%top-5 brand share — no brand owns this niche
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Great478.14avg incumbent reviews — the moat a new listing must climb
Avg price
Good$115.08avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$148K$148K/yr · 273K searches
Price range
Bad$20.19–$376.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-24.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale