20
small christmas garland
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great465avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.00avg listing price — sweet spot $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-4.9%90-day search growth — must beat 0% to launch
Market size
Bad$24K$24K/yr · 55K searches
Returns
Bad10.5%return rate — above 5% kills the launch gate
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$11.64–$12.19cheapest to priciest tracked listing — scored on the share inside $15–$100