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small blankets
Skip itSoft demand (-24.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$53.81avg listing price — sweet spot $15–$100
Competition
Great25%top-5 click share — an open shelf
Brand share
Good63%top-5 brand share — brands hold most of the demand
Price range
Good$6.28–$143.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$150K$150K/yr · 254K searches
Review moat
Bad4,940.83avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-24.2%90-day search growth — must beat 0% to launch
Signals High Price