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37

sloth hoodie

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Soft demand (-49.3% this quarter) — this niche doesn't clear our bar today.

Market size 1Growth 0Conversion 13Competition 46Returns 70Price range 94Avg price 95Brand share 66Review moat 72Quality gap 20

Avg price

Incredible$28.02

avg listing price — sweet spot $15–$100

Price range

Great$14.61–$39.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good606.5

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.2%

return rate — above 5% kills the launch gate

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad$6K

$6K/yr · 19K searches

Growth

Bad-49.3%

90-day search growth — must beat 0% to launch

Reviews