36
sloth blanket
Skip itA small market ($40K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$25.15avg listing price — sweet spot $15–$100
Price range
Incredible$18.89–$39.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Good951.09avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad80%top-5 click share — a locked-up shelf
Growth
Bad-19.4%90-day search growth — must beat 0% to launch
Market size
Bad$40K$40K/yr · 63K searches