51
skull tapestry
Worth a lookShows no brand lock-in (top 5 brands take 28% of clicks), but a small market ($43K/yr) keeps it on the watch list.
Brand share
Incredible28%top-5 brand share — no brand owns this niche
Competition
Great21%top-5 click share — an open shelf
Returns
Great1.4%return rate — above 5% kills the launch gate
Review moat
Good687.75avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.96–$36.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.63avg listing price — sweet spot $15–$100
Growth
Bad-2.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$43K$43K/yr · 368K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand