48
skillet set with lids
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible$2.7M$2.7M/yr · 1.3M searches
Avg price
Great$72.25avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Returns
Okay3.4%return rate — above 5% kills the launch gate
Price range
Okay$14.52–$213.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Review moat
Bad6,583.34avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price