47
skeleton stand
Skip itA small market ($21K/yr) — this niche doesn't clear our bar today.
Review moat
Great206.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$71.29avg listing price — sweet spot $15–$100
Growth
Great+82.2%90-day search growth — must beat 0% to launch
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Price range
Okay$13.11–$275.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad5.9%return rate — above 5% kills the launch gate
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$21K$21K/yr · 33K searches