51
single flower vase
Worth a lookShows no brand lock-in (top 5 brands take 32% of clicks), but soft demand (-12.7% this quarter) keeps it on the watch list.
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Competition
Great22%top-5 click share — an open shelf
Avg price
Great$21.14avg listing price — sweet spot $15–$100
Review moat
Great224.56avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.06–$119.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$97K$97K/yr · 193K searches
Returns
Bad5.5%return rate — above 5% kills the launch gate
Growth
Bad-12.7%90-day search growth — must beat 0% to launch