62
simmer pot
Worth a lookShows no brand lock-in (top 5 brands take 34% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Avg price
Incredible$28.81avg listing price — sweet spot $15–$100
Competition
Great26%top-5 click share — an open shelf
Market size
Great$1.3M$1.3M/yr · 2.3M searches
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good$8.67–$134.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good870.53avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.1%return rate — above 5% kills the launch gate
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-22.2%90-day search growth — must beat 0% to launch