50
silver tablecloth
Worth a lookShows no brand lock-in (top 5 brands take 48% of clicks), but soft demand (-0.9% this quarter) keeps it on the watch list.
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great40%top-5 click share — an open shelf
Price range
Good$2.93–$41.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.37avg listing price — sweet spot $15–$100
Returns
Good3.0%return rate — above 5% kills the launch gate
Review moat
Okay2,407.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$121K$121K/yr · 188K searches
Growth
Bad-0.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand