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silver party decorations
Skip itSoft demand (-15.7% this quarter) — this niche doesn't clear our bar today.
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Price range
Okay$4.00–$22.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.3%return rate — above 5% kills the launch gate
Review moat
Bad5,359.07avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.47avg listing price — sweet spot $15–$100
Market size
Bad$77K$77K/yr · 208K searches
Growth
Bad-15.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand