40
silver garland
Skip itSoft demand (-18.3% this quarter) — this niche doesn't clear our bar today.
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Review moat
Good733.55avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.93avg listing price — sweet spot $15–$100
Price range
Okay$5.90–$23.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$193K$193K/yr · 232K searches
Returns
Okay4.5%return rate — above 5% kills the launch gate
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-18.3%90-day search growth — must beat 0% to launch